Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones · chapter 8 · id atomic-habits-c8-03-temptation-bundling-is-present
“Temptation bundling is presented as a reliable, durable strategy for making habits attractive and sustainable over time.”
contestedconfidence: high⚠ extracted by pipeline, re-audit pending
Receipts
Milkman et al. 2014, Management ScienceDOI registry: valid
Effect decayed over ~10 weeks. Post-Thanksgiving attendance dropped sharply for treatment groups. Encouraged bundling group showed weaker effects than restricted group.
Milkman et al. 2021/2022, Nature megastudy on gym attendanceDOI registry: valid
The megastudy (~60,000 participants, 61 interventions) found most interventions had small, short-lived effects on gym attendance. Temptation bundling was among many interventions tested.
This claim is a stable, citable object. If you can falsify a verdict, tell us — corrections are loud here.