Grit: The Power of Passion and Perseverance · chapter 8 · id grit-c8-03-patagonias-mission-driven-cult

“Patagonia's mission-driven culture, where employees are encouraged to pursue environmental activism as part of their work, produces both high employee retention and strong business performance.”

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Receipts

LinkedIn Talent Blog - Patagonia culturesource alive

Patagonia's corporate office turnover rate is just 4%, compared to the national average of 27%. Employees can take up to two months off with pay to volunteer for environmental organizations.

McKinsey - Patagonia profilecheck errored — retry queued

Patagonia has grown revenues while maintaining environmental commitments, demonstrating that mission-driven business can be financially successful.

Inc Magazine - Ask Yvon Chouinardpaywalled — manual check queued

Chouinard: 'When your employees care about the mission of the company, they work harder. Every time we've elected to do the right thing, it's turned out to be more profitable.'

This claim is a stable, citable object. If you can falsify a verdict, tell us — corrections are loud here.