Outliers: The Story of Success · chapter 6 · id outliers-c6-04-cohen-nisbett-bowdle--schwarz-

“Cohen, Nisbett, Bowdle & Schwarz (1996) found that after being bumped and called an 'asshole,' Southern white male students showed 79% cortisol increase versus 33% for Northerners, and significantly elevated testosterone, demonstrating physiological priming for aggression tied to culture of honor.”

needs contextconfidence: medium⚠ extracted by pipeline, re-audit pending

Receipts

Cohen, Nisbett, Bowdle & Schwarz (1996), JPSP 70(5):945-960source alive

Cortisol levels rose 79% for southerners and 33% for northerners after the experimental insult. Southerners also showed greater testosterone increases, more aggressive cognitions, and more dominant behavior.

Cohen et al. (1996), full text PDF, JPSPcheck errored — retry queued

Southerners were more likely to think their masculine reputation was threatened, more upset, more physiologically primed for aggression, and more likely to engage in aggressive and dominant behavior.

This claim is a stable, citable object. If you can falsify a verdict, tell us — corrections are loud here.