Poor Charlie's Almanack: The Essential Wit and Wisdom of Charles T. Munger · chapter 1 · id poor-charlies-almanack-c1-08-munger-describes-social-proof-
“Munger describes 'Social-Proof Tendency' as humans automatically mimicking the behavior of those around them, citing the Asch conformity experiments and the 'see one, do one' phenomenon in business.”
holdsconfidence: high✓ ZHP-verified + red-teamed
Receipts
Bond & Smith, 'Culture and Conformity: A Meta-Analysis,' Psychological Bulletin (1996)DOI registry: valid
Average conformity rates have declined significantly since Asch's original studies and vary substantially across cultures.
Goldstein, Cialdini & Griskevicius, 'A Room with a Viewpoint,' Journal of Consumer Research (2008)FLAGGED: DOI not in registry
Hotel guests who learned that most previous occupants reused towels were 26% more likely to reuse their own towels.
This claim is a stable, citable object. If you can falsify a verdict, tell us — corrections are loud here.