Poor Charlie's Almanack: The Essential Wit and Wisdom of Charles T. Munger · chapter 1 · id poor-charlies-almanack-c1-11-mungers-pavlovian-association-

“Munger's 'Pavlovian Association Tendency' describes how humans form irrational associations between unrelated stimuli -- such as associating a product with an attractive spokesperson -- mirroring classical conditioning.”

holdsconfidence: high✓ ZHP-verified + red-teamed

Receipts

Hofmann et al., 'Evaluative Conditioning in Humans: A Meta-Analysis,' Psychological Bulletin (2010)DOI registry: valid

Evaluative conditioning produces a small but reliable effect (d = 0.52) that is robust across different procedures and stimuli types.

Sweldens et al., 'The Role of Awareness in Attitude Formation Through Evaluative Conditioning,' PSPR (2014)DOI registry: valid

Evaluative conditioning can occur without awareness of the contingency, but the effect is substantially larger when participants are aware.

This claim is a stable, citable object. If you can falsify a verdict, tell us — corrections are loud here.