Thinking, Fast and Slow · chapter 4 · id thinking-fast-and-slow-c4-01-priming-words-related-to-old-a

“Priming words related to old age (Florida, wrinkle, gray) causes people to walk more slowly, even without conscious awareness (the 'Florida Effect').”

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Receipts

Bargh, Chen & Burrows (1996), JPSP 71(2)DOI registry: valid

Participants primed with elderly-related words walked more slowly down the hallway than did control participants. N=30, experimenter not blind to condition.

Doyen, Klein, Pichon & Cleeremans (2012), PLoS ONE 7(1)DOI registry: valid

When experimenters were blind to condition, the priming effect on walking speed disappeared entirely. The effect appeared only when experimenters knew the hypothesis, suggesting experimenter expectancy. N=120.

Open Science Collaboration (2015), Science 349(6251)DOI registry: valid

Attempting to replicate 100 psychology studies, only 36% produced statistically significant results. Social priming studies had among the lowest replication rates in the sample.

This claim is a stable, citable object. If you can falsify a verdict, tell us — corrections are loud here.