Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts · chapter 6 · id thinking-in-bets-c6-02-the-10-10-10-framework-asking-

“The '10-10-10' framework (asking how you'll feel about a decision in 10 minutes, 10 months, and 10 years) reduces emotional reactivity and improves temporal perspective in decision-making.”

needs contextconfidence: medium⚠ extracted by pipeline, re-audit pending

Receipts

Suzy Welch (2009), '10-10-10: A Life-Transforming Idea'paywalled — manual check queued

Suzy Welch created the 10-10-10 framework, first published in her 2009 book. The framework asks: How will I feel about this decision in 10 minutes? 10 months? 10 years?

Hershfield et al. (2014), 'Temporal discounting and time perspective,' CognitionDOI registry: valid

Vivid imagination of one's future self reduces temporal discounting -- people make more patient, long-term oriented decisions when they can concretely envision future consequences.

This claim is a stable, citable object. If you can falsify a verdict, tell us — corrections are loud here.