Zero to One: Notes on Startups, or How to Build the Future · chapter 1 · id zero-to-one-c1-02-the-four-wrong-lessons-people-

“The four 'wrong lessons' people learned from the dot-com crash: (1) Make incremental advances, (2) Stay lean and flexible, (3) Improve on the competition, (4) Focus on product, not sales.”

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Steve Blank -- The Four Steps to the Epiphany (2003)source alive

Published in 2003 directly after the dot-com crash, advocating customer development (iterative, lean approach) as a reaction to the excesses that caused startup failures.

Dan Kaplan, TechCrunchsource alive

Thiel calls Lean 'code for unplanned,' but building a business model canvas -- mapping assumptions about customers, problems, distribution, competitors -- is rigorous planning, not the absence of it. The MVP concept isn't about 'iterating your way to success' but about maximizing

Eric Ries biographical timelinesource alive

Ries's first company Catalyst Recruiting failed in the dot-com crash because they did not understand the wants of their target customers. The Lean Startup methodology was formally proposed in 2008, drawing from lean manufacturing and Blank's customer development.

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