Influence: The Psychology of Persuasion · chapter 5 · id influence-c5-03-the-tupperware-party-model-dem

“The Tupperware party model demonstrates that liking-based persuasion can generate enormous commercial success by having friends sell to friends.”

holdsconfidence: high⚠ extracted by pipeline, re-audit pending

Receipts

Tupperware Brands SEC filingspaywalled — manual check queued

Tupperware Brands Corp reported $1.3B revenue in 2019, declining to $1.1B in 2022 before filing for Chapter 11 bankruptcy in September 2024.

Frenzen & Davis (1990), Purchasing Behavior in Embedded Markets, Journal of Consumer Research 17(1)DOI registry: valid

Social ties significantly predicted purchasing at home parties, with stronger friendships leading to higher purchase amounts, supporting the liking-compliance link.

This claim is a stable, citable object. If you can falsify a verdict, tell us — corrections are loud here.