Influence: The Psychology of Persuasion · chapter 7 · id influence-c7-09-newly-experienced-scarcity-is-

“Newly experienced scarcity is more powerful than constant scarcity -- things that have recently become scarce are valued more than things that have always been scarce.”

needs contextconfidence: medium⚠ extracted by pipeline, re-audit pending

Receipts

Worchel, Lee & Adewole (1975), Effects of Supply and Demand, JPSP 32(5)DOI registry: valid

Cookies from a jar reduced from ten to two were rated as more desirable than cookies from a jar that always contained only two.

Worchel, Lee & Adewole (1975), Effects of Supply and Demand on Ratings of Object Value, Journal of Personality and Social Psychology 32(5)DOI registry: valid

Cookies that were first abundant and then made scarce were rated significantly more desirable than cookies that had been scarce from the start -- newly experienced restriction produced the strongest scarcity effect.

This claim is a stable, citable object. If you can falsify a verdict, tell us — corrections are loud here.