Influence: The Psychology of Persuasion · chapter 8 · id influence-c8-05-the-im-a-student-here-too-phra

“The 'I'm a student here, too' phrase dramatically increased donations at a United Way booth -- a single unity-based phrase identifying shared group membership substantially increased compliance.”

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Receipts

CXL -- Cialdini's 7th Persuasion Principle: Unity in Online Marketingsource alive

A young woman at a United Way booth was significantly more likely to receive donations by adding 'I'm a student here, too.'

Burger et al. (2004), What a Coincidence! The Effects of Incidental Similarity on Compliance, Personality and Social Psychology Bulletin 30(1)FLAGGED: DOI not in registry

Even incidental similarities -- sharing a birthday, first name, or fingerprint type -- significantly increased compliance rates, demonstrating that minimal shared identity cues activate cooperative behavior.

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